Pathos

Most Commercials Use a Healthy Dose of Pathos...

Think Coca-Cola Knows their Audience?
Perhaps, this should be placed on the ethos page?

Many companies take an approach that is the opposite of Coca-Cola's "Coca-Cola is Happiness" angle... they "sadvertise"...


NPR "Sad Men: How Advertisers are Selling with Emotion"


Different approaches to using pathos have varying effects on audience...